Application of Analytics in Customer Relationship Marketing (CRM)
发布者：系统管理员发布时间：2014-11-17浏览次数：286
| 报告题目： | Application of Analytics in Customer Relationship Marketing (CRM) |
| 报 告 人： | Cheridy Bell |
| | Vice President, Chief of Staff for Merkle Analytics |
| 报告时间： | 11月20号（周四）中午12:15-13:50 |
| 报告地点： | 数学系九龙湖第一报告厅 |
| 相关介绍： | In this role, she is responsible for the operation of a 350+ person global analytics team. With more than 15 years of experience, Cheridy has led analytic teams in executive roles for some of the country’s top companies including: Bank One (formerly First USA), Frequency Marketing, Inc., Dell, Kimberly Clark, ExxonMobil, Abercrombie & Fitch, GE and Nokia Siemens. Her focus has been on identifying needs, defining potential solutions and delivering results that drive more informed decision processes and better marketing outcomes. Cheridy has conducted numerous industry workshops and speaking engagements in partnership with the AMA, ANA, NCDM and The Executive Council. She holds a Masters degree in Mathematics from Clemson University. |
